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Tuesday, February 18, 2014
- An employee at the South Transit Road Tim Hortons 
cashes out a customer on Tuesday. 
Tim Hortons Cafe & Bake Shop kicked off their 50th anniversary on Monday with a new Roll Up the Rim to Win contest.

This year, coffee drinkers have two chances of winning on each cup — the standard roll above the familiar yellow arrow and a "bonus roll," labelled with a blue arrow to indicate where to roll up the rim for a chance to win one of 10 additional Toyota Corolla SUVs up for grabs.

Prizes to be won under the standard roll include 40 Toyota Corolla SUVs, 40 pre-paid Visa cards valued at $5,000 each, 25,000 Tim Cards valued at $100 each and millions of food and beverages prizes. The odds of winning at least a donut or coffee are approximately one in six.

According to the contest rules, a winning cup will have a prize either under the standard roll or the bonus roll, but not both.

The contest runs April 25 or until supplies last. The last day to claim a prize is May 18, 2014.

Tim Hortons is also holding an online contest called, Rockin' RRRoll Up Roulette, which offers 10,000 more prizes and runs until March 16.

Tim Hortons added a "bonus roll" this year with a chance at one of 10 additional Toyota Corollo SUVs.

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