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Sunday, February 7, 2016

A new state public service announcement aims to inform New Yorkers about
heroin addictions and the help that's available. (SCREENSHOT)
A new public service announcement campaign to educate New Yorkers about the disease of addiction and inform them that help is available kicked off during the Super Bowl and will expand in the coming weeks and months.

The 30-second PSA ran on the Capital Region CBS affiliate during Super Bowl 50 and will air statewide through television and digital media starting Feb. 15, according to Gov. Andrew Cuomo's office. It is the latest addition to the state’s multi-faceted campaign to expand public awareness about addiction.

“Addiction can afflict anyone from any walk of life,” Gov. Cuomo said. “Through this campaign we are building on this administration’s ongoing efforts to combat substance abuse and ensure that all New Yorkers have access to the resources they need to help them on the road to recovery.”

The PSA, available in English and Spanish, features New Yorkers in recovery who discuss their past alcohol or drug misuse. It shows the progression of addiction from one substance to another and, in an effort to encourage those who suffer from substance use disorders to seek help, it calls on viewers to “Stop the Stigma” often associated with addiction. The PSA directs those who need help for or more information about addiction disorders to the New York State Office of Alcoholism and Substance Abuse Services website.

Visit for more information on addressing heroin and prescription opioid abuse, including a Kitchen Table Tool Kit to help start the conversation about the warning signs of addiction and where to get help. For additional tools to use in talking to a young person about preventing underage drinking or drug use, visit the State’s Talk2Prevent website.

The PSA can be viewed below:

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